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If your organization changes lives:

Don't just tell the story.

Sell the high-ROI impact.

It pays better! 

People today want to support change, not charity.


Among the growing number of Millennial and Gen X donors now giving generously, 75% want information on a nonprofit’s impact. Impact evidenced in the form of return on investment is being increasingly prioritized by private and state grant makers. And Forbes reports growing opportunities for impact investments are giving rise to new B-Corps (companies accountable to both business profit and social purpose).

More than today's funders want people served, they want lives changed. They know changed lives yield generous cost-benefits and an impressive return on investment. But this value cannot be found when nonprofits only account for outcomes. (Outcomes are changes that occur because of your program. Impact is what happens because of the outcomes, i.e., the results.)


Saint Wall Street makes it easier to measure and monetize human-services impacts. Our unique Program Return On Investment™ (PROI) products and services uniquely include:

  • PROI Economic Impact Profiles – Single-page impact stories highlighting the economic value of changed lives for your most accomplished program participants. 

  • PROI Economic Impact Measuring – Training and tools to ease collecting and tracking monetizable impact data. 

  • PROI Economic Impact Reports – Compelling publications that sell vs. tell your program's worth over a given period via content that includes infographics of societal costs likely reduced/avoided, state revenue gains, visible value comparisons for your area of service, and a validated estimate of your program's return on investment. 

  • PROI Sustainability Planning – Facilitation to strategically increase impact, reduce cost, and shape the high-ROI brand and practices essential to inspiring generous, sustainable support, year after year. 

  • PROI Calculator – Customized software that monetizes up to 40 common human-services impacts and generates, instantly, a detailed report accurately estimating program cost-benefits and return on investment.

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