Studies reveal the nonprofit industry is in a trust crisis. Fewer than one in every five Americans “highly trust” charities. Only 52% have any faith nonprofits will “do what is right.” That's less than the 54% who trust for-profit companies!

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Those who consider trust important give more generously and in greater number than those who do not. Of donors who give regularly, 75% say they seek information about a nonprofit's impact. And many track the results of nonprofits they support.

Sources: Philanthropy News Digest; Better Business Bureau’s Wise Giving Alliance; Chronicle of Philanthropy; Forbes; Nonprofit Pro; Root Cause

Fyi: Impact differs from outcomes.

Outcomes are changes that occur because of your program.

Impact is what happens because of the outcomes, i.e., the results.

The impact of lives changed for the better is not only social, but also economic.

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Now, you can demonstrate impact that attracts donors.

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Saint Wall Street’s Program Return On Investment™ (PROI) strategies combine impact valuation and data visualization to showcase the value of changed lives in the language everyone trusts: money.

Here's how we do it:

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1. Identify monetizable results. The PROI Impact Audit assesses your program's performance data relative to the latest, research-backed costs in the areas of health, education, employment, housing, and justice.

2. Turn data into dollars. Our proprietary PROI Impact Calculator software instantly monetizes the results, rendering accurate impact valuations, per person, per occurrence, and per state, and projecting return on investment. 

3. Produce an assortment of fundraising assets. The PROI Visualizing Impact Collection features value-boasting charts, graphics, stories, and more, making it easier than ever to catch the attention of generous donors.

The PROI Visualizing Impact Collection strengthens your short- and long-term fundraising, year after year, as:

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• Run-of-the-mill annual reports become attention-grabbing impact reports.

• Stories go beyond telling great results, to selling great results.

• Donor appeals and grant proposals justify larger, loyal support.

• A "wealth" of social-media vignettes draws in new donor prospects.

• Website content and data boast a bigger bang for the buck.

Toward sustained donor growth and support, Saint Wall Street also offers PROI Strategic Planning. Unlike conventional, need-driven approaches, our value-driven approach focuses on assets-leveraging, i.e., getting the most out of your organization’s relationships, resources, results, and recognitions. You'll have a SMARTER plan (Specific, Measurable, Achievable, Rewarding, Timed, Evaluated, Reviewed) to deliver greater impact more cost-effectively and ensure donors an even higher return on investment.