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We exist to give life-changing programs the funding advantage they deserve.

I launched Saint Wall Street, LLC, in 1998, leaving my position as a national corporate marketing professional to help strengthen the programs that help strengthen people. Initial services, which focused on identifying and marketing program strengths, revealed that life-changing programs made impacts of social and economic significance.


Given that people know a program is valuable when they see value in it, contracts funding from the U.S. Department of Health and Human Services' Administration for Children and Families, along with strategy informed by the Gates Foundation's Results Hierarchy and a dedicated team of data analysts enabled developing, testing, and refining with federal human-services grantees across America our unbeatable impact valuation model, Program Return On Investment™ (PROI). 

In 2016, new PROI Calculator software made it possible to instantly, accurately, and more affordably monetize the value of more than 40 health, education, employment, housing, and justice impacts. And, in 2019, a Kingdom ROI component enabled also monetizing church/ministry impacts.


Today, PROI training, support, and products draw upon volumes of research-backed data from reputable national and state sources to assess the per-person and per-state costs for effective human services so that providers can make a compelling economic case for sustained support.

Following is a sampling of clients that include nonprofit and faith-based human-services providers, government agencies, universities, and socially responsible corporations for which PROI has helped increase funding, enhance brand value, and/or informed strengthening long-term sustainability. We look forward to your organization likewise realizing high-ROI success!

"Program Return On Investment (PROI) methodology is about impact valuation, not program evaluation. It maximizes impact at the starting line, so that greater value and sustainability yield at the finish line." - Dr. Herbert Baum

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Bernice Sanders Smoot, Founder & President

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