top of page
People Thumbs Up - Star.png

We exist to give life-changing programs the funding advantage they deserve.

I launched Saint Wall Street, LLC, in 1998, leaving my position as a national corporate marketing professional to help strengthen the programs that help strengthen people. Initial services, which focused on identifying and marketing program strengths, revealed that life-changing programs made impacts of social and economic significance.


With contracts funding from the U.S. Department of Health and Human Services' Administration for Children and Families and a dedicated team of data analysts, we developed, tested, and refined with federal grantees across America our unbeatable impact valuation model, Program Return On Investment™ (PROI). 

In 2016, new PROI Calculator software made it possible to instantly, accurately, and more affordably monetize the value of more than 40 health, education, employment, housing, and justice impacts.

In 2019, my desire as a Christian to help life-changing ministries demonstrate their worth led to adding a Kingdom ROI training and valuation component.

Today, as nonprofits increasingly struggle and fade away, we are striving to help more ROI-seeking funders find, support, and sustain the programs creating it.   


Today, PROI training, support, and products draw upon volumes of research-backed data from reputable national and state sources to assess the per-person and per-state costs for effective human services so that providers can make a compelling economic case for sustained support.

Following is a sampling of clients that include nonprofit and faith-based human-services providers, government agencies, universities, and socially responsible corporations for which PROI has helped increase funding, enhance brand value, and/or informed strengthening long-term sustainability. We look forward to your organization likewise realizing high-ROI success!

"Program Return On Investment (PROI) methodology is about impact valuation, not program evaluation. It maximizes impact at the starting line, so that greater value and sustainability yield at the finish line." - Dr. Herbert Baum

Herb Baum Photo and Title.JPG
BSS 2019 Biz Photo.jpg

Bernice Sanders Smoot, Founder & President

More Client Logos.png
Contact Us
bottom of page