Because peers and partners who can relate are more valuable than mere consultants. 

We are professionally and personally experienced leaders in the field of social change.

Along with proven talent and skill amassed over decades of service in for-profit and nonprofit markets, among us are those with "insider" knowledge gained by overcoming social ills and/or by serving as nonprofit practitioners. Add to these advantages our exclusive PROI model and its amazing track record for nonprofit funding increases, and your effective human-services program is on its way to a sustainable million-dollar budget and million-dollar brand!

BSS 2019 Cropped Biz Photo.jpg

Bernice Sanders Smoot

Founder & President

Herbert Baum, Ph. D.

Chief Data Analyst

James Worthy

PROI Trainer

Andrew Brey

Calculator Technology Genius

Carl Chadband, M. Ed.

PROI Trainer

President's Profile

I believe if we're not part of the solution, we're part of the problem.

I was born in poverty to a single mother and grew up in what then was a notorious Southeast D.C. ghetto. Four of us (Mom, brother, an elderly aunt and I) lived in a one-bedroom apartment, a stone's throw from the D.C. Jail. Getting to and from our unit meant braving poorly lit, interior stairways where drunkards would urinate. I knew, personally, the young addict who killed, raped and slit the throats of friends in one of the kindest families on the block.

Too proud to receive government welfare and too busy working as a waitress to seek out charitable programs, my mother provided for us as best she could. What she lacked in her purse, she more than made up for in her person.

Watching Mom manage with integrity, every day, the cost of having loved a man incapable of returning it, I learned to assume full responsibility for my life and choices, to be loving even to those hard to love, and to endure tough times and overcome challenges with unwavering faith in God through Christ. While educated at American University and George Washington University and though working since I was 16 years old, it is the lessons from Mom that best equipped me to rise and live poverty-free, and to marry and raise two daughters to do, likewise.


Like great mothers, there are great programs making life better for those in need. And they need a lot more money than my Mom ever had! However, it's hard to recognize such programs when their case for support is not clearly better than that made by the unworthy.

I launched Saint Wall Street in 1998, combining my life experiences with poverty and charity, and career expertise as a former corporate marketing executive, to help deserving nonprofits use their value to build the sustainable million-dollar budget and brand they need. My company's signature Program Return On Investment™ (PROI) model was mobilized in 2008, with generous support courtesy of women leaders in government and nonprofit service who, like me, dream a better world.


Here's to the best programs getting the most money to help the disenfranchised rise to their full potential, sooner!


As a volunteer, Ms. Smoot provides free coaching for selected nonprofits and entrepreneurs, serves on two nonprofit boards, supports various ministries and life-changing programs, and mentors African-American teen girls at the Academy Prep Center for Education in St. Petersburg, FL, where she now lives and has been awarded recognition as one of "Five Fabulous Females" in St. Petersburg. In years prior, Ms. Smoot co-chaired  Parents United for D.C. Public Schools, the city's leading advocate for quality in public education, served on the boards of community and Christian organizations, and taught faith-based jobs training to men and women incarcerated in DC and Maryland jails. 

Ms. Smoot is the proud mother of two daughters; one is Chief Development Officer for Goodwill Greater Washington and president of American Fundraising Professionals' DC chapter; and the other, an emerging entrepreneur, leasing  AirBnB property and selling, online, creative learning tools she develops for students with dyslexia. 

Higher returns. Lower risk.
A legacy of worth, proven.

© 2019 by Saint Wall Street, LLC
410.995.VALU (8258)
  • LinkedIn Social Icon
  • Twitter Social Icon
  • Facebook Social Icon